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Powerbeats Pro 1st promo video just dropped: this is why Beats is so BIG

It’s all been a bit quiet in the Beats labs of Dr. Dre in recent years. The headphones and buds powerhouse has not released anything major since the excellent Studio 3 Wireless noise cancelling headphones. That was way back at IFA 2017. But just before you all – aha haha – ‘forget about Dre’ (that’s a hip-hop joke), Beats are back back back, with Powerbeats Pro. They’re out in May for £219/$219 and their first trailer was just released…

It features some of the greatest and most photogenic athletes in the world, from Simone Biles to Anthony Joshua to Owen Farrell. The music is by Beck and the trailer is directed by Hiro Murai, who did Childish Gambino’s Internet-destroying This Is America promo video.

All that being said, and as awesome as it is, you still can’t charge these buds wirelessly and they are quite ‘affordable premium’, price-wise.

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