Live TV is
still the preferred method for TV viewing by students on campus — mostly on laptops/desktop computers.
Comcast Corp.’s TV research, associated with its Xfinity on Campus, a pay TV service,
says from January through June 2018, 44% of all students TV viewing came from live TV when looking at total video consumption; 37% from video on demand; and 19% from DVR machines.
viewing days of the week are Sundays and Thursdays, with Saturdays being the least. Most-viewed time periods are between 7:00 p.m. to 9:00 p.m.
Preferred TV screens aren’t the
biggest or the smallest platforms. Comcast says twice as much consumption happens on laptop/desktop computers verses mobile devices.
Most viewed live TV programming — sports. Top 10
most-watched programs include the NBA and NFL playoffs, the Winter Olympics, Super Bowl, and the NCAA basketball tournament.
Most viewed live non-sports programming: “This is
Us,”’ “Grey’s Anatomy,” “The Bachelor,” “Jersey Shore: Family Vacation,” “Riverdale,” “The Good Doctor” and
“Keeping up with the Kardashians.”
Comcast’s Xfinity campus service provides live and on-demand programming from more than 100 broadcast, cable and premium channels,
available at more than 130 U.S. schools.