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Apple Launches 2018 Back-to-School Sale (But You Should Wait)

Apple fans are waking up to not one, but two surprises this morning.  

macbook pro 2018

In addition to the new Apple laptop announcements, the Apple Store is also kicking off its Back-to-School promo today. New for 2018 is the inclusion of Apple’s new 13-inch and 15-inch MacBook Pro laptops with Touch Bar and Touch ID.  

However, we strongly suggest you wait a few days — if you can — for a better sale from Best Buy. That’s because Apple’s 2018 Back-to-School sale is very similar to last year’s promo: buy a Mac or iPad Pro and get a free pair of Beats headphones. It’s a mediocre deal at best that’s only available to students, parents, and school faculty via the Apple Education Store.  

Currently, Best Buy doesn’t have the new MacBooks on sale. But it’s only a matter of time before the retailer gets them and when they do, it will likely offer a better dollar-off discount not just for students, but for all shoppers.  

Year after year, Best Buy has undercut the Apple Store’s Back-to-School sale and Black Friday sale. So if you can wait a few days, it’ll be worth it. Moreover, Best Buy also has a student discount which stacks with whatever Apple sale they’ll offer.  

As for the laptops, both MacBook Pros now pack Intel’s 8th-generation processors. The 13-inch model, which keeps the same $1,799 starting price as the 2017 model, includes a Core i5 CPU, Apple T2 chip, True Tone display, and up to a 2TB SSD SSD.  

The 15-inch model, which also keeps its predecessor’s $2,399 base price, offers more performance and value as it houses Intel’s 6-Core Core i7 CPU as well as up to a whopping 4TB of storage. We’ll be putting the new Macs through their paces soon, so stay tuned for hands-on impressions.

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